Recognizing the importance of adapting to the digital age and embracing a future-focused approach, we embarked
on a rebranding journey for GIFF. the goal was to reflect a new identity and showcase their commitment to
digitizing their operations to better serve our members and the industry as a whole. The redesigned logo, visual
elements, and brand guidelines represent the dynamic and interconnected nature of the freight forwarding
industry. The new website serves as a platform to connect with members, provide valuable resources, and foster
collaboration. Through our rebranding efforts, GIFF is better equipped to serve our members, promote knowledge
sharing, and strengthen the freight forwarding industry.